10 000 Stories South Africa | The MultiChoice Group

Africa's Storytellers

MultiChoice is home to a variety of well-known brands that deliver exceptional content across a range of platforms. Our brands are constantly evolving to ensure our customers receive the very best in entertainment

By now you might have seen DStv’s remarkable “Ten Thousand Stories” promo (if not, just scroll down to view the video). We invite you to meet the poet behind this inspiring work.
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As Africa’s most-loved storyteller, MultiChoice is committed to telling narratives of our past, present, and future.

This promise – to showcase the best of African storytelling – was perfectly captured in the “Ten Thousand Stories” – a creative masterpiece and brainchild of poet and writer, Lebohang Masango. It explores themes around diversity, innovation, local and international content, sports and a general love for stories. Brought to life by Masango, it is an ode to all who have been part of the journey; celebrating the legacy of MultiChoice and the more than 10 000 stories which have been told over the years.

“I drew inspiration from Maya Angelou and the grand idea explored in most African philosophy: the idea that one individual is amplified when standing as a collective – ‘I come as one but, I stand as 10 000’. The core of the poem is around collectivism and collaboration; something storytelling does so well. Stories are a way of preserving memories and making history and MultiChoice, through its existence, has made history by changing the ritual around coming together. The modes of viewing content may change with technological advancement, however, the essence of storytelling as preserving history does not change,” says Masango.

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MultiChoice has been telling African stories for more than 20 years. Its DStv and GOtv platforms have continued to grow over the years, launching numerous local channels with more planned as the Group increases its local content investment.

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