Since 2000 MultiChoice Ethiopia has operated as a franchise run entirely by Ethiopians for Ethiopians.
While making compelling DStv, M-Net and SuperSport satellite content available through five packages, MultiChoice Ethiopia’s 89 full-time employees are increasingly immersing themselves – and the company – in the communities they serve. This includes sports and charity sponsorships and the continuous promotion of local creative talent.
How we create social value
In Ethiopia, the MultiChoice power of entertainment extends beyond our great entertainment and sports action into the communities we serve.
By employing dozens directly and indirectly, through our growing supply chain and by paying taxes and licenses fees, MultiChoice Ethiopia impacts the national economy in many ways.
We employ over 80 Ethiopians directly and work with over 120 installers, retailers and agents who, in turn, employ hundreds more.
Enriching Ethiopian lives
MultiChoice Resource Centres (MRCs) in Addis Ababa, City Administration of Dire Dawa, Southern Nations and Nationalities region, Oromia regional state and Amhara regional state are all presented in close association with the Ministry of Education and local governments. At the state-of-the-art MRCs, learners get access to the DStv educational package and the exceptional content of the Mindset Learn platform while their teachers receive ongoing exposure to the latest, greatest training opportunities.
Ethiopian youth have consistently responded with enthusiasm to the DStv Eutelsat Star Awards. In 2016, Leoul Mesfin, a 16-year-old student at Gibson Schools System in Addis Ababa, won the awards’ essay category, collecting prizes for himself and his school. Enriching young minds, we also sponsor the Play ‘n Learn campaign, a weekly series of fun and educational quizzes with prizes offered to the winners.
At MultiChoice Ethiopia, we also invest extensively in skills development. To date several dozens of our own people have received intensive, value-adding training and we have also trained more than 200 satellite dish installers.
The Multichoice Talent Factory
Another value creation initiative tailored toward the youth is the MTF which Multichoice Ethiopia is very passionate about.
The MTF Academy is a tailored 12-month training program facilitated at regional academies based in Kenya, Nigeria and Zambia, headed by industry experts as Academy Directors. Working hand-in-hand with local creative organizations, regulatory and government partners across the continent, MultiChoice uses its people, facilities and network to provide young emerging filmmakers with the skills, knowledge, experience and qualifications to help the MTF graduates launch a successful career within the creative industry.
One of the first Alumni of the Multichoice Talent Factory from Ethiopia is Fissehatsion Nibret
25-year-old Fisehatsion Nibret from Ethiopia dreams of being a cinematographer among the likes of the great Roger Deakins, Gregg Toland and Vittorio Storaro. He is well on his way, as he studied Video and Photography at the Tom Videography and Photography Training Center in his hometown of Addis Ababa and already works as a filmmaker.
Fisehatsion is also passionate about information technology and hopes that the skills he has learned from IT will enrich the process of making a mini TV series. “We make movies to tell a story,” he says. “I want to narrate African myths through modern storytelling techniques. I am convinced that our amazing stories can make the world addicted to African stories.”
He was also part of the East African film squad who have won the coveted AMVCA Choice Awards for their "Promises" film on the 7thedition held in Lagos, Nigeria
Investing in sport and local production
In 2015 MultiChoice Ethiopia sponsored the DStv CECAFA Senior Challenge Cup and, the following year, we were the proud sponsor of the Great Ethiopian Run, with SuperSport bringing this massive event to the attention of audiences all over the country and the continent.
Also recently in 2020, Multichoice Ethiopia has also on boarded almost all FTA local channels and radio stations on its DStv platform to show its commitment to the Ethiopian market and to better serve its customers on local news, entertainment and music offerings.
We are also committed to promoting the development of the arts and creative industries of Ethiopia. Through M-Net, we strive to give exposure to local movies such as SISIT. SISIT is a kind of thriller spiced with tragedy somewhere in the middle of the story and is a film that evokes pity in the viewer and a tale of true love against all odds. Similarly, every year we encourage local journalists to participate in the CNN MultiChoice African Journalist Awards to showcase their work and achievements.