MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and the Kenyan Broadcasting Corporation (KBC), a partnership that was cemented in 1995.
Kenyan audiences have a choice of five DStv packages with a total of more than 150 channels as well as three GOtv digital terrestrial (DTT) packages. Broadcasting 24/7, the Maisha Magic Plus (DStv Channel 163) and Maisha Magic East channels (GOtv channel 4) are packed with compelling home-grown content, much of it commissioned by M-Net in Swahili language. Operating from a new headquarters in Nairobi and nine offices across the country, the business has over 300 permanent employees and a direct and indirect impact on the Kenyan economy of more than US$573 million for the period 1 April 2015 - 31 March 2019.
How we create social value
MultiChoice Kenya has made a significant contribution to the Kenyan economy over the years. In addition to direct employment, MultiChoice Kenya now works with 369 dealers, 163 Electronic Service Partners (ESPs), 818 Moms and Pops (M&Ps), 281 dealers, 542 Direct sales force agents, 572 Dealer Commandos and 1121 installers who distribute our products to customers across the country.
We have injected USD 203.6 Million throughout the value chain to distributors, installers and ancillary suppliers for the ongoing operations of MultiChoice including distribution of devices and transmission masts as well as ancillary suppliers.
In addition to this, from 2019 to 2020 MultiChoice Kenya paid a total USD 17.5M in direct taxes while USD 69.6M has been paid in indirect taxes.
Enriching Kenyan lives
We realize that the key to longevity of our local entertainment industry and local content that depicts our authenticity lies in the opportunities we create for established creative professionals to exercise their craft while simultaneously mentoring the next generation.
While we have made extensive moves to support the established creatives within our industry, we identified a gap that we needed to fill by creating a transition with the future generation of creatives.
The MultiChoice Talent Factory is a critical link to realizing this vision.
It is through this lens that we celebrate our investment in the development of the future local producers, cast and crew who will be filtered into the local economy.
By doing this we celebrate our mantra of enriching lives in our country.