Nigeria

About
MultiChoice
Nigeria

MultiChoice Nigeria launched in 1993 as a joint venture between MultiChoice Africa and Adewunmi Ogunsanya (SAN).  We set out from the beginning to provide quality entertainment in homes across Nigeria. From small beginnings of about 30 employees, we have grown to over 2,000 employees while indirectly supporting over 20,000 more jobs. We offer premium entertainment comprising general entertainment, news, information, sports and education channels through our DStv and GOtv platforms.

Today, millions of Nigerians enjoy content in their indigenous languages through our Africa Magic Igbo, Yoruba and Hausa channels. We have created an economically empowering ecosystem at MultiChoice Nigeria through our value chain comprising Dealers, Retailers, Installers and Sabimen, providing gainful employment for thousands of Nigerians. In serving our customers, by making world class entertainment easily accessible, our business has directly and indirectly contributed enormously to the Nigerian economy, with figures valued at N636.4 billion between 2015 and 2019 alone.

The MultiChoice supply value chain comprises more than 12,000 dealers, retailers, installers, sales agents and Sabimen. A 2019 Socio-Economic Impact Report from Accenture estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N363 billion directly to Nigeria’s GDP, created economic value of N57.1 billion through new businesses. In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.

From inception, our focus was to provide quality entertainment in homes across Nigeria through our DStv and GOtv platforms. We have continued to do this and have gone beyond to enriching lives within the communities we operate in because we recognize that the sustainability of our business is linked to the well-being and advancement of these communities.
We create significant socio-economic contribution to the Nigerian economy, drive entrepreneurship and provide employment opportunities through our channel distribution platforms. Through our investment in infrastructural development, we stay committed to the continuous growth of diverse sectors of the economy.
MultiChoice Nigeria strives to make a positive impact and minimize negative impacts on the communities we operate in. Recognizing that failure to do this would be living at odds with our mission of Enriching Lives

John Ugbe
Chief Executive Officer, West Africa MultiChoice

How we create social value

The MultiChoice brand has contributed immensely to the growth of Nigerian creative industry through M-Net and Africa Magic, where it has commissioned series, reality shows, entertainment programmes and films in local languages. From one channel in 2003, Africa Magic has expanded to seven, fueling unprecedented growth in the quality of content produced locally with shows such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent. One of the most popular Africa Magic series, Tinsel, has clocked more than 3,600 episodes while employing 1,200 staff and crew.

Growing Nigeria’s creative industries

The MultiChoice Talent Factory (MTF): Through the MTF, we are developing and training young people who are passionate about film. With this social investment, we are promoting the growth of local content in key markets. Delivered through 3 touchpoints, the MTF Academy, the MTF MasterClass Series and the MTF Portal, we are impacting the lives of over 15,000 film makers, elevating the quality of storytelling and shaping Nigeria’s image positively.

In April 2021, we successfully graduated the second set of 20 students from the West African academy based in Lagos. Our alumni are now gainfully employed in the industry, having set-up production companies while in the academy. Through the alumni production companies, our local content pipeline is growing.

M-Net and Africa Magic: Through M-Net and Africa Magic, we commission series, reality shows, light entertainment programmes and films in the Yoruba, Hausa, Igbo and English languages creating 177,459 hours of original local content, pumping economic value of N32.6 billion directly into the creative industry and providing 9,955 jobs in adjacent industries. From one channel in 2003, Africa Magic has expanded to eight channels, fuelling an insatiable demand for more top-quality programming premium content such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent. One of the most popular Africa Magic series, Tinsel, has clocked more than 2000 episodes while employing 1200 staff and crew.

Investing in local sports

MultiChoice Nigeria has also invested significantly in supporting local sport through initiatives, such as the quarterly GOtv Boxing Night event, aimed at reviving boxing in Nigeria with better organization and funding leading to better remuneration for boxers and greater engagement of people involved in boxing-related economic activities.

MCN has also taken on sponsorship and broadcasting of the Nigerian Professional Football League and DStv Basketball League (the FIBA Nigeria Basketball Federation) which promoted players, administrators, clubs, leagues and perhaps most importantly, youth development.

Enriching Nigerian Lives - Multichoice Talent Factory

In 2018 the company established the MultiChoice Talent Factory (MTF) as its main CSI vehicle. MTF is a shared-value initiative that provides a platform for the creative industries to develop their talent and engage with one another through their shared passions. This initiative has a multi-tiered approach, namely; the MTF Portal, the MTF Academies and MTF Industry Masterclasses. The MTF Academy is a fully funded training program aimed at developing emerging TV and film talent in Africa, through an accredited 12-month immersion curriculum which includes both theory and hands-on experience in cinematography, editing, audio production and storytelling. It is the first academy of its kind, spanning three regions and 13 countries across Africa.

Ikponmwosa ‘IK’ Osakioduwa

Big Brother has impacted and empowered various people positively, including, Ikponmwosa ‘IK’ Osakioduwa, TV & Radio personality.

Uti Nwachukwu - Media Personality

Big Brother has impacted and empowered various people positively, including, Uti Nwachukwu - Media Personality

Samuel Adegbite, Canvasser Platoon Leader

“ Since I joined the MultiChoice Sabimen initiative, I have been able to provide for my basic needs and for my mom and been able to achieve so many things for myself. My dream for the future is to grow more with MultiChoice”

Filmmakers Mart - MTF Alumni

“One of the biggest things MTF did was to open my eyes to other possibilities in the filmmaking industry…the opportunity to let young people know they can dream big and achieve dream big. Without MTF, there wouldn’t have been a Filmmakers Mart”

Rilwan “Baby Face” Babatunde, GOtv Boxing Academy Star

MultiChoice has helped me in my mission to become a future Mayweather. They arrange accommodation for my boxing matches and invite outside champions to train with me. I am grateful to MultiChoice, they have enriched my life

MultiChoice Nigeria infographic

AMVCA Impact Report 2013 - 2023

Executive Management Team

John Ugbe – Chief Executive Officer, West Africa

Ayo Ajala – Chief Operating Officer, West Africa

Lionel Brits – Finance Director, West Africa

Shumani Gereda – Director of Regulatory Affairs & Government Relations

Caroline Oghuma – Executive Head of Corporate Affairs

Busola Tejumola – Executive Head of Content and Channels West Africa

Akinola Salu – Executive Head of Sales, West Africa

Onyinye Ezenwa - Executive Head of CVM, West Africa

Hasiya Abdu - Executive Head of Customer Experience and Care, West Africa

Felix Awogu – Executive Head of Studio and OB Production

Doris Ohanugo – Executive Head of DStv Media Sales

Tope Oshunkeye – Executive Head of Marketing, West Africa

Chimaobi Eluigwe – Executive Head Regions, West Africa

Abayomi Famakinwa – Executive Head of DStv Business, West Africa

Oritsetsola Omatseye – Head of Human Resources, West Africa

Ekom Esang – Executive Head of Operations Support, West Africa 

 

Contact information

MultiChoice Nigeria
Plot 1381 Tiamiyu Savage Street,
Victoria Island,
Lagos

 

Tel: +23412703232 / +234 8039003788
Fax: +264 61 270 5247
Email: dstv@ng.multichoice.com

 

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