Established in 1997, the MultiChoice Tanzania story is a remarkable one of consistent growth and investment, especially in the country’s creative video and film industries which have benefitted from an almost exponential demand for locally-made content.
Through its sourcing of goods and services (especially of television content), MultiChoice Tanzania is catalysing job creation, skills development and economic progress. Tanzanian customers have a choice of five packages and over 130 channels.
MultiChoice Tanzania is an African success story with few parallels anywhere on the continent. In just a few short years, Tanzanian filmmakers, production houses, writers and actors have seized on the many incredible opportunities presented by digital satellite television to build a booming industry. In the process they have worked with us, with M-Net, SuperSport and with DStv to create hundreds of jobs and thousands of hours of compelling content.
Our success is entirely dependent on the success of our partners, our communities and our country – which is why we will continue to grow our investments into our local creative industries, our employees and most importantly, our community.
How we create social value
Established in 1997, MultiChoice Tanzania has offices in Dar es Salaam, Mwanza, Mbeya, Dodoma, Arusha and around the country while the people we work with – installers, dealers, agents and others – to deliver our programming into your lives employ in excess of 2,000. We also work with dozens of Tanzanian filmmakers and other great creative talents who employ thousands more people who make the entertainment that makes your day.
Growing Tanzania’s creative industries
Maisha Magic East and Maisha Magic Bongo are East Africa’s most-watched, most talked-about TV channels. Launched in 2015, Maisha Magic Bongo is a home-grown channel aimed squarely at Tanzanian audiences. M-Net-commissioned shows like Harusi Yetu, Doli Armano and Huba are all conceived and produced in Dar and elsewhere in Tanzania.
In 2017, more than 70% of the local content developed for DStv’s popular Maisha Magic East came out of Tanzania, as did almost all of the programming on Maisha Magic Bongo.
Local stars like Navikenzo, Ali Kiba, Vanessa Mdee and Diamond Platnumz have had the platform to shine and fly the flag high for Tanzania in the MTV Africa Music Awards (the MAMAs) while we took great pride in the recognition received by Single Mtambalike and Elizabeth Michael at the 2016 Africa Magic Viewers’ Choice Awards (AMVCAs).