The MultiChoice Group

About
MultiChoice
Kenya

MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and Kenya Broadcasting Corporation (KBC), a partnership that was cemented in 1995. Kenyan audiences have a choice of six DStv packages with a total of more than 165 channels, as well as six GOtv digital terrestrial (DTT) packages. Broadcasting 24/7, Maisha Magic Plus (DStv Channel 163) and the Maisha Magic East channel (GOtv Channel 4) are packed with compelling home-grown content, most of it commissioned by M-NET in Kiswahili. With a remarkable 75% coverage across the country, our Digital Terrestrial Television - DTT service GOtv service stands as one of the largest in Kenya. Additionally, our over the top - OTT service, Showmax, features a rich array of captivating local and international content, including the world's first English Premier League on mobile plan. Furthermore, we take pride in hosting the MultiChoice Talent Factory East Africa academy—a cornerstone of Multichoice's Corporate Social Value initiatives—dedicated to nurturing the next generation of storytellers year after year.

Nestled in Nairobi, the business has over 129 permanent employees and a direct and indirect impact on the Kenyan economy.

As Kenya’s Most Beloved Storyteller, we leverage the transformative power of entertainment to enrich Kenyan lives. Through our broadcast and streaming services, we curate a captivating collection of local and international stories that unite people through shared passions. Serving as the unequivocal hub for Kenyan shows featuring top local stars, we take pride in being the go-to destination for quality entertainment. MultiChoice Kenya stands unwavering in its commitment to delivering meaningful and relevant entertainment experiences for our valued audience.

Nzola Miranda

Managing Director, MultiChoice Kenya

How we create social value

MultiChoice Kenya continues to make a significant contribution to the Kenyan economy. In addition to direct employment, MultiChoice Kenya now works with a retail network of 6,278 electronic stores proving our products and services, 309 supermarket stores, 1,291 installers, 700+ sales force agents, as well as 16 distributors that help us deliver world class entertainment to hundreds of homes across the country, every day.

We have injected KES 3.2 billion throughout the value chain. Moreover, we have paid a total of KES 6 billion in direct taxes, while KES 7.8 billion has been paid in indirect taxes over the last 10 years.

Growing Kenya’s creative industries

We opened state-of-the-art M-Net and SuperSport studios, operating as Local Productions (Kenya) Limited in 2013, at a cost of US$10 million, which have delivered a great deal of East Africa’s best drama and actuality programming to the homes and hands of customers. In just one year, we commission or licensed scores of local shows and many feature-length films, a key driver of the success of the Riverwood film phenomenon. More than 150 Kenyan production companies supply content to DStv, employing writers, directors, editors, actors and all manner of technically-skilled individuals.

Reuben Odanga, Producer, Selina

I find myself in a [film] industry that has no template. MNET and MultiChoice understand content and are not afraid of new ideas. They have offered trainings and waled the journey with us.

My life was hard being a young girl. As I grew up, my dream was to be a business lady and have a good life. MultiChoice Kenya has played a big role in my business. Out partnership with them has enabled us to sell their equipment, collect subscriptions and train other people whom we have empowered to open their business.

Grace Kimani , Director , Blessed Electronics

Timothy Musyoki, Actor, Jela 5-Star

Growing up in the ghetto, there was a lot of crime due to poverty. I got a big break on Jela 5-star which gave me lots of confidence and MultiChoice has helped me a lot.

MultiChoice helped us to grow while enabling the [film and content] industry to run itself.

Fareed Khimani, Director, NusuNusu Productions

Daudi Anguka, Producer of Maisha Magic Telenovelas

“With all these productions, I am able to employ the youth to learn and work towards achieving their dreams. Through my production company, MultiChoice has given so many youth jobs over the years. Thank you MultiChoice. May God bless you and may you continue to give our youth such opportunities.”

Enriching Kenyan lives

Part of our mission to enrich lives starts within the industry by nurturing tomorrow’s entertainment talent. We do this through our continued investment in and partnership with the MultiChoice Talent Factory. By fostering a network of skilled Kenyan creatives and collaborators, we ensure that the vision started in 1995, lives on.