MultiChoice and Cape Town Carnival celebrate a decade of storytelling
The MultiChoice’s sponsorship of the event enters its 6th year, with the aim of helping to tell local stories and enriching lives of participants and spectators alike.
While the Cape Town Carnival gives artisans and performers from across the city the opportunity to showcase their stunning creativity to visitors, both local and international, it also provides a massive boost to the local economy. The 2019 edition saw an overall economic impact in excess of R70 125 000, with the 51 000 spectators spending an estimated R31 750 000 on the night of the event alone.
“The MultiChoice Group invests significantly in infrastructure, technology and empowerment initiatives each year, helping to create and empower a supply chain which, in turn, supports a multitude of local businesses and communities,” says Reggy Moalusi, MultiChoice South Africa’s Executive Head of Corporate Affairs. “It’s a genuine privilege to see how this investment helps bring such joy to the people of the Cape and helps so many people tell their stories in such vivid and celebratory ways.”
The 2019 Cape Town Carnival saw 2 114 community performers from 51 community cultural groups dancing and shimmying their way along the 1.2km parade route. It created thousands of employment opportunities for local people in every aspect of the Carnival, from eventing to costume design and production. More than 91% of spectators visited the event as families and it continues to be a strong unifying force, drawing visitors from all cultures and walks of life from across the Western Cape and beyond, with nearly 20% of attendees from outside the province’s borders.
As Africa’s most-loved storyteller – and investing over R2.5 billion in the development of authentic local content each year – the MultiChoice Group has a vested interest in unearthing and sharing compelling local stories. “Like the Cape Town Carnival, we are rooted in the communities in which our customers live,” says Moalusi.
The 2020 edition of the Cape Town Carnival takes place on 21 March in the heart of the city. Click here for more details, and keep an eye on the DStv channels and the MultiChoice Group social media platforms for more information.