MultiChoice Talent Factory honoured at the 2019 African SABRE Awards
The MultiChoice Talent Factory (MTF) also received a certificate of excellence (Gold SABRE Awards for Public Relations Campaigns: Eastern Africa). The African SABRE Awards, conducted in partnership with The Holmes Report and the African Public Relations Association, aims to recognise superior achievement in branding, reputation and engagement. It has a 25-year-long heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America and South Asia.
The African SABRE Awards is now in its third year – 2018's winners were celebrated at the APRA conference in Gaborone, Botswana – and is open to PR and other agencies working in Africa, as well as to marketing and corporate communications departments for companies, non-profits and government.
“The increase in trophies reflects both an increase in entries from across Africa, and rapid improvement in the quality of work,” said Paul Holmes, who chaired the SABRE Africa jury. “African PR has come of age, and African agencies are producing work of the highest standard for corporate, government and non-profit clients.”
The African SABREs will be presented on May 17 at a gala dinner that takes place during the African Public Relations Association’s annual conference in Kigali, Rwanda.